ACT IPROJECTS / 04

Systems & Product

A closer look at the products and systems I’ve taken from observation to execution.

FTCMaster scouting platform promotional banner

Product & Marketing Lead · Rundle Robotics Castle (FTC #25702)

FTCMaster

Led product storytelling and go-to-market strategy for an AI-driven scouting platform, growing traffic 233% and helping the team earn the FTC Sustain Award.

Visit FTCMaster.org

As Product & Marketing Lead and Captain, I ran go-to-market strategy for FTCMaster, our custom AI-driven scouting platform, driving traffic from 300 to over 1,000 visits, 233% growth, through social media, in-person activations, and printed collateral at Alberta Provincials. In judged interviews, I acted as the team's product manager, presenting the robot's and platform's evolution through structured storytelling, which contributed to us winning the FTC Sustain Award.

Reception desk at Parallel Chiropractic and Wellness Center

Parallel Chiropractic and Wellness Center

AI Automation Consultant

Identified a costly after-hours service gap, then designed and deployed a 24/7 AI agent to handle patient inquiries without staff intervention.

I noticed something nobody had flagged: an estimated 7-10 patient calls were going unanswered every week after hours. That was real revenue walking out the door. Nobody asked me to fix it; I just did. I taught myself LLM integration and AI workflow design, then built and deployed a custom AI agent through GoHighLevel that handled client inquiries 24/7, no human intervention needed. It answered after-hours inquiries automatically instead of letting them go to voicemail, and took repetitive questions off the front desk.

R-Tracker robotics driver training interface

UX Consultant · Digital Robotics Driver Trainer Website

R-Tracker

Redesigned a robotics driver-training platform around clearer navigation, stronger information hierarchy, and faster access to its core tools.

As UX consultant for R-Tracker, a digital robotics driver trainer, I ran user research and identified two structural issues in how users were navigating the platform. In response to this, I led a full UI redesign, sharpening the color system so key information stood out and reorganizing the dashboard so the platform's core capabilities were easier to reach.